With Gen Y completely dependent on technology for everything in their life right from ordering food, shopping for daily essentials, fashion and every other item that is available online, businesses have started buying and selling online to make profits. With competition being tough from all ends, today most of the companies have created their own website to promote their wares. All said and done, just the creation of a website without any marketing is not going to be enough. To understand just how your website, you need to know the number of people visiting the site and completing a transaction like registering self on the site or buying something from your company. This tracking concept is termed conversions. However, a conversion does not always mean sales, sometimes it can be considered a stepping stone towards a sale. To keep track of conversions we now have many tools like Google Analytics, AdWords, and Facebook Ads etc.
How do you track conversions with Google Analytics?
Once the above steps have been carried on, the user can see the new tracking ID as well as the Analytics tracking code in their Analytics account.
How to set up conversion Goals with Google Analytics?
Once we track the conversions, companies also need to learn to set up goals with Google Analytics. Now, what are these conversion goals? They allow you to check total user communications on your website i.e. conversion goals are set when the user performs an action like downloading a form or clicks any button on your site. You can choose four different types of goals descriptions –
After the description, Goal details need to be filled in and submitted to create a conversion Goal.
Benefits of Google Analytics Training
Learning Google Analytics is proving to be beneficial for entrepreneurs as well as individuals. It proves to be successful for a business due to the following factors
For an individual willing to learn Google Analytics
Along with this, you will learn to create real-time, audience, acquisition and behavioral reports and track your campaigns. Talking about analytics, you must also check out our compilation of Google Analytics certification and training
Your website is ready and launched in the markets and you want to know the conversion rates. Apart from Google Analytics, we have another tool knows as AdWords or Google Ads. The main differences between the two are that Google Analytics is a free platform and AdWords is a paid one. It is an advertising tool that helps advertisers bid on their keywords and these advertisers have to pay for each click on the keyword. Google helps you by showing the keywords that are actively searched to help conversions. Users are shown ads on their screens with the keywords they have been searching to attract them towards your site and increase traffic.
How does AdWords work in conversion tracking?
To set up an AdWords to your website,
How to install Conversion tracking pixels
Once the above steps are completed Conversion tracking pixel needs to be installed to your site and we have two types
Benefits of Google AdWords Training
AdWords has brought about huge benefits for companies and brings in faster results for generating profits and it has recently introduced many new features that would bring in results in the long run.
Benefits of linking Google AdWords and Analytics
Linking AdWords and Analytics help advertisers in lot many ways since it provides useful data for ad campaigns. Google Analytics as we have discussed helps us to keep track of information of people who use the websites and Google Ads emphasis on getting more users to the site. While businesses use both they can analyze various things like conversion rates of ads with analytical data.