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Digital Marketing Training

Microtek Learning is the industry leader in providing training courses on digital marketing and is widely recognized globally. With more than 25 years of combined expertise, our "Digital Marketing Expert Team" is made up of top-tier experts who have managed successful campaigns employing the latest techniques and trends in digital marketing. To assist motivated applicants in mastering the skills necessary to design effective digital marketing campaigns, our specialized teachers have created innovative teaching methodologies.

  • Recognize and utilize the newest strategies and tools for digital marketing.
  • Using projects and case studies, develop a solid understanding of the subject.
  • Learn how to identify and engage a campaign's target audience from industry pros.
  • Training from Industrial Experts
  • Work on Live Projects
  • 10+ Certifications
  • 25+ Tools
  • 100% Placements Assistance
  • Weekdays & Weekends Batches
  • 3 Months of INTERNSHIP
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Digital Marketing Training Overview

Digital marketing is a field that is continually changing and is present all over the world. It keeps expanding quickly, and marketers now have new opportunities and difficulties to stand out in the digital era!

At Microtek Learning, we provide digital marketing training that gives newcomers and marketing professionals a forum to share knowledge, enhancing their valuable efforts toward the development of their businesses. Our focus is mostly on digital marketing. Additionally, after the training is successfully completed, we offer placement services.

Our instructor-led training in digital marketing will provide you with hands-on experience to help you learn how to use digital technology in the real world. You'll discover how to create an effective marketing campaign.

Microtek Learning offers a course on digital marketing. Additionally, it will cover topics like Email Marketing, Affiliate Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Social Media Optimization (SMO). By learning the knowledge necessary to increase conversion rates, our training will help you determine the efficacy of the internet marketing strategy.

Without a doubt, digital marketing is the way of the future. It is the location where marketers connect with customers online to increase sales and revenue. For all types of companies looking to promote their goods or services, there is a constant need for marketing experts. Professionals in digital marketing have a lot of opportunities.

According to LinkedIn, one of the top 10 skills is SEO or SEM marketing, both of which can help you get hired internationally. There aren't many skilled specialists around right now. You can participate in its future with the aid of a digital marketing course. You will live a better life after receiving training in the following areas of digital marketing.

  • Digital Marketing Manager
  • SEM Specialist and Digital Sales Executive
  • SEO Manager
  • Content Manager
  • Social Media brand manager
  • Email Marketing Specialist
  • Mobile Marketing expert
  • Web Analytics Executive
  • You can make use of knowledge in the aforementioned sectors by taking digital marketing classes. Once that's done, you may swiftly move on to other aspects of digital marketing. Online marketing, search engine marketing (SEM), strategic marketing, Google Analytics, and social media optimization are the top-paying specialties associated with this position.

  • We are one of the top institutes for digital marketing. And we offer students hands-on training along with recognized digital marketing courses.
  • The Digital Marketing course is given by industry professionals that work on actual projects.
  • 100% of the practical training.
  • You'll be engaged in ongoing initiatives.
  • In the best digital marketing businesses, you will receive limitless aid with job placement.
  • Adaptable batches (Weekday & Weekend batches available).
  • We provide the best digital marketing training at competitive prices. Our fees are quite reasonable and quite accessible.
  • To learn from anywhere, take advantage of our online digital marketing training.
  • You should be passionate about working in marketing if you want to enroll in our digital marketing courses. To comprehend the newest methods, you should also be a quick learner.

  • Digital Marketing Consultant
  • Digital Brand Manager
  • Campaign Manager
  • Ecommerce Consultant
  • Bloggers
  • Working Professionals
  • Freelancers
  • Key Features

    • green check Certified & Industry Experts Trainers
    • green check Flexible Schedules
    • green check Free Demo on Request
    • green check Multiple Training Delivery Methods
    • green check 24/7 Support
    • green check One-on-One Doubt Clearing
    • green check Curriculum Designed by Experts
    • green check Real-time Project Use Cases
    • green check Assessment Quiz

    Most Popular Digital Marketing Courses

    FOR ENTERPRISE

    Looking to enroll your employees into this program ?

    Program Impact

    Maximum Salary Hike

    300%

    Open Jobs in the Market

    50,000+

    Industry Average Salary

    ₹ 7.25 L

    Why Should You Consider Microtek Learning?

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    Professional Team Support

    We have a program expert counselling team to give you round-the-clock prompt support with the best offers as we value your time and money.

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    Experienced Trainers

    We have a team of Certified Expert Trainers with 5 to 15 years of Real Industry Experience.

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    100% Satisfaction Guarantee

    We believe in our courses and our instructor's skill; that's why we guarantee 100% Satisfaction to our customers.

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    Real-World Experience

    Our training modules are based on current industry standards live industry projects, and we follow the authorized curriculum given to us by our training partner.

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    Best Price Guarantee

    We guarantee that you'll find the lowest price and better offers here than in the marketplace.

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    Guaranteed to Run

    All our courses are assured to proceed on mentioned dates by the delivery methods, i.e., classroom, virtual and e-learning.

    Digital Marketing Course Details

  • Basics of Online Marketing
  • Internet Marketing vs Traditional Marketing
  • Search Engine Basic
  • Key Points & Terminology in Internet Marketing
  • Trending in digital marketing
  • Business promotions using Internet marketing techniques
  • Structure of Online Marketing
  • Fundamentals of Google Algorithm
  • How does Online Marketing work?
  • Defining Marketing and Business Goals
  • Elements of Digital Strategy
  • Digital Sales Ethics
  • Focus KPIs in Digital Sales
  • Case Studies
  • Live Exercise: Create Digital Marketing Strategies for Business Goals.
  • Introduction to Market Research
  • Market Research Importance, Uses, and Ethics
  • Market Research Instruments
  • Market Research Process
  • Primary & Secondary Research
  • Creating an Online Survey
  • Competition Analysis
  • Tools required for competition Analysis
  • Tracking Report for Competitions
  • Strategies to beat Competition
  • Prepare Analytics reports for different competitors
  • Introduction To Content Marketing
  • Objective Of Content Marketing
  • Content Marketing Strategy
  • Plan content for different marketing channels
  • Create Content Calendar
  • How To Write Great Compelling Content
  • Keyword Research For Content Ideas
  • Unique Ways To Write Magnetic Headlines
  • Tools To Help Content Creation
  • How To Market The Same Content On Different Platforms
  • TOFU, MOFU, and BOFU
  • Strategize Customer Journey
  • Creating Funnels for Every Stage
  • Web Content Writing
  • SEO-friendly Content Writing
  • What is a Website?
  • Types of Website & Portals
  • Prerequisites & Cost to Create a Website
  • Understanding Domain, Server, HTTPS and other Technical terms
  • Purchasing a Hosting Server and configuring with Domain
  • What is WordPress CMS?
  • Why is WordPress so Popular CMS?
  • Installing WordPress Website CMS on the Server
  • WordPress Dashboard Overview
  • Understanding WordPress Themes & Plugins
  • Configuring WordPress Website Settings
  • Theme Selection and Customization (as per your niche selection)
  • Designing Service/Products Pages
  • Contact us, About us, & Other Required Pages
  • WordPress Photo Gallery & Multimedia Settings
  • Understanding Required Legal Pages on a Website
  • Chat, Popup, Contact form & Email Subscription
  • How to create Recaptcha & GDPR for Contact Forms
  • Important Plugins & settings for the e-commerce website
  • User Management, Account Access Management
  • Page Builder Plugins & other required plugins that support specific themes
  • How to create blogs and customize them.
  • Widgets, Footers, Top Bar, Header Customization
  • How to connect/ integrate third-party tools with WordPress
  • Permalink Setting & Privacy Settings
  • Blogging and Earning through Blogging
  • How to take backup of the website
  • Use of sliders, carousel, pop-up, Table, Navigational Links
  • How to create a one-page website with all the functionalities
  • How to create a fully functional Landing Page with clickable CTA’s.
  • Introduction To Search Engines
  • Understanding Different Types of Search Engines
  • How Do Search Engines Work?
  • Understanding Search Algorithm
  • Understanding Different types of SERPs results
  • What is SEO (Search Engine Optimization)?
  • Why Is SEO Important for Websites?
  • Keyword Research Tools
  • Competitor Analysis, Audit Competitors Website SEO
  • On-Page SEO:

  • What is On-Page Optimization (SEO)
  • Keyword Research (Understanding Searcher Behaviour)
  • Understanding the Intent of Keywords
  • Types of Keywords
  • Keyword Research Tools
  • Understanding how to choose perfect keywords for your website (Niche related)
  • Keyword Density & Placement
  • Understanding Website Structure for SEO
  • Website Audit & Initial Analysis
  • How to write SEO-friendly content
  • How to implement On-Page SEO with different plugins
  • On-Page SEO checklist
  • How to connect SEO audit tools with website
  • Work on the SEO metrics for the improvements
  • How to Audit On-Page SEO
  • Heading Tag Analysis & Optimization
  • Anchor Text Optimization
  • Internal Linking, External Linking, Inbound Links, Outbound Links
  • On-page SEO Strategies & Roadmap
  • What is Schema Markup?
  • Types of Schemas
  • Implement Schema on WordPress through Plugin
  • How to generate Schema Markup for custom-coded websites
  • What are site links?
  • What are Featured Snippets?
  • What are Rich Snippets?
  • Tools to Audit SEO
  • Competition Analysis (SEO point of view)
  • Off-Page SEO:

  • What are Backlinks
  • Understanding different types of Backlinks
  • What are No-follow & Do-follow Backlinks
  • Finding Link Building Opportunity
  • How to create Do-follow backlinks
  • Local Business Listing
  • Guest Posting
  • Classified Submission
  • Blog Commenting
  • Business Directory Submission
  • Social Bookmarking
  • Article Submission
  • Images & Video Submission for Link
  • Forum Posting and Its Importance
  • Question & Answer Link Building
  • Social Media in SEO & and Its Importance
  • Review Submission Websites
  • Off-Page Activity Management Sheet & Tools
  • Off-Page SEO Auditing Tools
  • Technical SEO:

  • Technical SEO Checklist
  • Different Tools for Technical SEO Auditing
  • Connect Google Search Console
  • Website Speed Analysis
  • Check Website Structure
  • URL Inspection for Crawling & Indexing Issue
  • Check Mobile Friendliness and usability
  • Analyze Use Experience
  • Work on Canonicalization
  • Sitemaps, Robots.txt files
  • Redirects, Core Web Vitals
  • URL Inspection
  • Breadcrumb Menus
  • SSL & HTTPS Issue
  • Schedule a regular site audit
  • Google Search Console Tool
  • Google Analytics Tool
  • Content Performance Analysis
  • SEO checkpoints
  • Site Speed Analysis
  • Website mobile-friendliness
  • Visitors Analysis
  • Social Media Analytics
  • Website Performance Analysis
  • Evaluating Customer Acquisition and Retention
  • 40+ Other Industry relevant Tools
  • How to create UA/GA4 Account and add Properties
  • How to connect it with WordPress or Custom Coded Website
  • Account optimization
  • Dashboard Overview
  • How to Create Custom Events and Conversions
  • How to create Google Analytics Audience
  • Funnel creation
  • In- depth knowledge of: Acquisition, Engagement, Monetization
  • In depth analysis of “Explore” to create Funnel Exploration, Path Exploration, Segment
  • Overlap
  • Create Landing Page Reports
  • Real time reports Analysis
  • Traffic, sessions, Engagement duration, Bounce rate Analysis
  • Export Reports and deep Analysis
  • Performance Improvement Key points
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • Social Media Posts Automation Tools
  • Choosing the best Social Media Platforms for Marketing
  • What are Social Media Ads?
  • Difference between Social Media and Search Engine Ads
  • Optimize Social Media Campaigns to Promote growth and position your brand in the
  • global digital marketplace
  • Creating a Social Media Marketing Strategy
  • Understanding Campaign Objectives
  • Planning: Media and Content
  • Execution: Campaign Testing and Execution
  • Create a SMM Content Calendar
  • Evaluation: KPI’s Performance (ROI, CLV, CPM, CPC, CPA)
  • How to run ads - Facebook, Twitter, LinkedIn, Instagram & YouTube
  • Effective Ads to Lead Generation
  • Remarketing in Social Media
  • Audit Tools of Social Media
  • Insights & Report Analysis
  • Introduction to Paid Ad
  • Need of paid advertisement
  • What is Google Ads?
  • What is Adgroup?
  • Keyword Match Types
  • Ad Extensions
  • Keyword research tools
  • Keyword planning strategies
  • Types of the campaign- search ads, display ads, video ads, shopping ads, App
  • Promotion Ads
  • CTR & its importance
  • Deep Analysis of Headline, description, Call to Actions
  • A/B Testing Analysis
  • User Journey of Google Ads and its bidding process
  • Remarketing Ads
  • Understanding Bid Types and Strategies
  • Campaign Performance Analysis
  • Report Insights
  • Landing Page creation
  • Elements required for Landing Page
  • Different free and paid landing page creation platforms
  • Creating sales funnels using Landing Page
  • Important plug-ins to use
  • Using landing page according to business requirements
  • How to promote a landing page in campaigns
  • Monetize Landing Page
  • What Is Lead Generation?
  • Lead Generations Steps
  • Best Way To Generate Lead
  • How To Generate Leads From – LinkedIn, Facebook, Twitter, Direct Mail, Blogs, Videos,
  • Infographics, Webinar, Strong Branding, Media
  • Tips To Convert Leads To Business
  • Measure And Optimize
  • What Is Email Marketing
  • Why E-Mail Marketing Is Necessary?
  • Email Marketing Basics
  • Popular Email Marketing Softwares/ Tools
  • Email Marketing Goals
  • Best Ways To Target Audience And Generate Leads
  • Introduction To Mail Chimp, ConvertKit, and Active Campaign
  • Email Marketing Strategy
  • Improving ROI With A/B Testing
  • Automation
  • Advanced Techniques of Optimizing the Campaigns
  • Track email open rate
  • Integration with other social accounts, Analytics
  • Project Case Study
  • Creating an email for Remarketing Ads on Facebook/ Instagram & Google Ads
  • Customer Acquisition Strategies
  • What Is Affiliate Marketing?
  • How Affiliate Marketing Works?
  • Need of Affiliate Marketing
  • How To Find Affiliate Niche?
  • Different Ways To Do Affiliate Marketing
  • Top Affiliate Marketing Networks& Strategies
  • Platforms for Affiliate Marketing
  • Methods To Generate And Convert Leads
  • Affiliate Account Creation
  • Affiliation with National and International Companies(Amazon, ClickBank, Hostgator, etc)
  • Different Platforms to do Affiliate Marketing
  • Commissions as per category basis
  • Factors include for higher revenue
  • Mistakes to avoid in Affiliate Marketing
  • Getting Freelancing Projects Online
  • Create Profile on Upwork, freelancer and more
  • Create Audit file
  • How to showcase your own website/ Social media projects in case of fresher
  • How to get your first client
  • This module makes you ready to work from home
  • Google
  • Hubspot
  • SemRush
  • LinkedIn
  • Meta
  • Overview of the Project
  • Defining Project Goals
  • Project Deliverable Scheduling
  • Project Execution Support
  • Project Evaluation
  • Contact Us

    +91-9310080679

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    Skills Covered

    • green checkGenerative AI
    • green checkPrompt Engineering
    • green checkChatGPTE
    • green checkxplainable AI
    • green checkMachine Learning Algorithms
    • green checkSupervised and Unsupervised Learning
    • green checkModel Training and Optimization
    • green checkModel Evaluation and Validation
    • green checkEnsemble Methods
    • green checkDeep Learning
    • green checkNatural Language Processing
    • green checkComputer Vision
    • green checkReinforcement Learning
    • green checkSpeech Recognition
    • green checkStatistics

    TOOLS COVERED

    Facebook Insights QlikView YouTube Analytics Google Keyword Planner Google Trends SE Ranking uber suggest Feng-GUI hitwise SimilarWeb Bing Ads Mangager Facebook Ads Google Ads Google Ads Manager Google Data Studio LinkedIn Ads Twitter Ads MAJESTIC MOZ Raven semrush SpyFu Buffer Facebook Hootsuite Instagram LinkedIn Twitter YouTube

    Career Support

    Microtek Learning 3 months internship.

    Microtek Learning 3 months internship.

    Resume-building assistance to create a powerful resume.

    Resume-building assistance to create a powerful resume.

    Highlighting your profile to recruiters

    Communication & Email Writing Skills Assistance.

    Become a Digital marketer

    Indian Digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network Report.

    Microtek Learning 3 months internship.

    5000+

    Expected New Jobs in Digital Marketing

    Source: Indeed
    Resume-building assistance to create a powerful resume.

    44%

    Companies Prioritizing a Digital-First Approach

    Source: Forbes
    Highlighting your profile to recruiters

    52%

    Growth In Social Media And Digital Marketing Jobs

    Source: LinkedIn

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    Program Benefits

    • green tickCompletion certificate
    • green tickMasterclasses delivered by industry expert trainers.
    • green tickExposure to ChatGPT, Generative AI, Explainable AI, and more
    • green tickMicrotek Learning’s Career Assistance post-program completion

    Upcoming Schedules

    • 3 Feb, 2024
    • 9:00 am - 5:00 pm IST
    • online / Weekend
    • 19 Feb, 2024
    • 9:00 am - 5:00 pm IST
    • online / Weekdays
    • 24 Feb, 2024
    • 9:00 am - 5:00 pm IST
    • online / Weekend

    DIGITAL MARKETING CERTIFICATION

    On completion of the course, we grant certification for digital marketing training. We also assist students in getting ready for tests like Google Ads & Analytics as well as a few other certifications in digital marketing.

    DIGITAL MARKETING JOB PLACEMENT

    Due to the fact that we provide the best digital marketing training, there are a lot of job openings in the field. Many of our graduates have now been hired by businesses as digital marketing specialists. Join Microtek Learning for the Best Digital Marketing Training with Placement Support, and get a job quickly.

    DIGITAL MARKETING TRAINING – FAQ

    Any questions? Here are some queries regarding our training in digital marketing. Please contact our specialists on call if you have any additional queries.

    It is an adaptable marketing strategy that is simple to comprehend. In addition, millions more jobs in digital marketing are anticipated in the upcoming years. The greatest moment to pick up digital marketing skills and choose a better career looks to be now.

    There are many training facilities that offer courses in digital marketing. You may learn digital marketing from top professionals at Microtek Learning. In terms of digital marketing, they have more than 10+ years of experience.

    After completing this training, you will be able to

  • Implement the proper SEO strategies
  • Create ad networks and engage in online marketing
  • Utilize social media for improved outcomes.
  • Understand how to build up a lead management system correctly.
  • Keep an eye on visitor behavior and conversion rates.
  • The top digital marketing institute is Microtek Learning. Each student is required to engage in a project at the conclusion of the training session in order to put the concepts they have learned into practice. You will be working on a real-world project that will be evaluated by our lecturers on a regular basis. After the completion is successful, we will issue a certificate with job aid.

    We provide digital marketing courses at times that suit you. If it is classroom instruction, you will need to dedicate 2 hours each day, or 10 hours per week. You might need to dedicate 4 hours per day, or 8 hours per week, to your weekend classes.

    Microtek Learning provides digital marketing training in both an offline and online format. A computer or laptop, a Skype ID, a fast internet connection, and TeamViewer software are requirements for online training.

    There's no need to panic because you can make up the missed class with another batch or, if the professor is available, take a backup session. We strive to make the training convenient, hassle-free, and helpful for everyone. With the help of our case studies, assignments, insights, and hands-on training, we assure your success in digital marketing. Additionally, you can undoubtedly appreciate the enjoyable learning process of digital marketing. See how far you can get by starting the workout right away.