Data is the biggest asset a company has in today’s time. According to reports companies are going to invest in business intelligence around $59.7 billion globally. From forming consumer friendly products to knowing their needs better, data plays a crucial role in paving the road map for organizations.
In this blog we will learn about Tableau software a leading business intelligence platform that brings together the bigger picture for companies by visualizing data.
What is Tableau used for?
Tableau’s definition includes understanding complex data structures of companies and transforming them into shareable visuals. Continuously evolving by offering innovative features, Tableau is one of the most in-demand platform used by top companies like Lenovo and Lufthansa. According to research nester in 2024 Tableau witnessed a growth of 12% and is predicted to grow by 1.2 billion USD by 2025.
Founded in 2003 by PhD candidates Chris Stolte, Christian Chabot, and Pat Hanrahan. It has rapidly grown into the system and has a major saying for any company’s analytics team. Furthermore, it was acquired by Salesforce in 2019.
With growing demand of comprehending data to its core for the growth of any type of organization, Tableau helps in tracking trends and portraying important analytics for the teams to take data-driven decisions.
Tableau: How It Changed the Data Visualization Game?
With constantly changing interest of consumer and rapidly changing numbers in real-time, data’s role is more important than one can comprehend. From your initial stage of product development to delivering content according to your consumer needs data helps in every step. Operations, events, services and exploration, data is required to fetch the best results. Thus, big companies like Netflix use Tableau to fully understand their audience more closely and keep up with their changing interest and needs.
Tableau’s real-time collaboration and data updates makes helps its users to determine the results and create a track for their products and services. It’s core focus on interactive visualizations such as storyboards and filters make it easier for dynamic teams to learn and implement necessary decisions for making data presentable.
What is Tableau Software? Who Uses it and why?
Tableau as a software is a solution for deep understanding of data and providing necessary information to make certain decisions. Tableaus versatility in handling visualization and grasping details makes it one of the most targeted applications for various industries. Some of the industries are given below:
- Retail and consumer goods
- Communication and media
- Financial services
- Public sector
With this platform optimum performance in providing required services, its growth has significantly highlighted the applications roles in business environments.
With primary approach of helping organization to take data-driven decisions Tableau is used for analyzing information, examine data, creating communicable charts, graphs and maps for better understanding. The best part about this platform is it doesn’t require any type of technical training or coding language. Moreover, it can be easily learned over the span of six months.
Tableau Certification: Steps to Follow
Step1: Determine your need
Tableau offers associate and professional levels of certification. To become Tableau certified one needs to know the aim of what one is trying to accomplish. This will further help them in deciding their course or certification.
Some of the certifications provided are Tableau desktop specialist, Tableau certified data analyst, Tableau server associate, and Tableau consultant.
Step 2: Learn
Tableau has various resources which you can access for free. You can also visit the Tableau public platform or official tutorials.
Learn to practice skills for visualizing data, dashboard creation, and calculations.
You can also aim to practice this platform with real-world data. Explore the community and take part in challenges. This helps you understand the platform more accurately and will further help you to gain confidence.
Apart from this, there are mock exams, sample questions and exam guidelines are also available on the official website of Tableau. You can also take help from third-party platforms like Microtek Learning who provide robust support from experts in the industry who have mastered the platform and certification. For more information on certification in Tableau available with us click here.
Step 3: Apply for Certification
Now, that you are aware of its functions and your interest in the core domain you can take the next step and schedule your examination. Keep in mind to fulfill the requirements mention in the online proctored exam and answer questions effectively. Every designated examination has its own format and efficient years for validity.
Key Features of Tableau
Dashboards
Tableau dashboards allow images, visual objects, and text to combine with each other resulting in a robust view of data.
Collaboration
Exchanging information on Tableau is super easy. It allows real-time exchange of data in the form of visualization and sheets. This becomes possible because Tableau stores its data on the cloud premises.
Visualization
Tableau has the ability to transform complex information into comprehensive format. This includes converting data into digestible pie charts and motion charts.
Analysis
Data analysis comes in handy in Tableau. By collecting the data and creating trending lines one can design and know what is working for them. Tableau has features like an analytics tab, tableau agent, time series agent, and visual analytics.
Security
Tableau is built with protection for data and its users. It is prominent with dynamics security of SSL/TLS to encryption transmission. This goes vice versa for the Tableau server. It also has Row-Level Security (RLS) and vulnerability testing.
Conclusion
Tableau overall is a powerful blend of tools that can help any type of business perform the necessary analysis of the data. Its capability to contribute to predictive analysis while being able to convert complex data into adaptable dashboards is commendable. Thus, if you are a company looking to work better with your consumer base by understanding more about them through data, Tableau is the ideal platform for you. On the other hand, if you are professional who is willing to make a career in data related domain, getting certified in Tableau can help you efficiently in upskilling your journey.
