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Google Analytics and Adwords Combo Certification Course Training – An Overview

Google Analytics and AdWords Combo certification training is designed to impart the skills in setting Google Analytics for the websites and tracking the traffic performance of Goggle AdWords marketing plan structured to promote the particular products/service. The gained perfection in Google Analytics helps the marketers to plan and manage the best target marketing strategy of Goggle AdWords with an eye upon the cost.

Learning Scope of Google Analytics and AdWords Combo Certification Course:

  • Google analytics set up
  • Google analytics accounts management.
  • Configuration of goals, funnels and filters
  • Configuration of monitoring and alerting
  • Website traffic analysis
  • Analyze visitors’ behavior and conversions
  • Setting Google AdWords Account
  • Creating Ad campaign with keywords optimization
  • Analyzing campaign performance and use of AdWords Editor
  • Implementing advanced features of AdWords
  • Campaigns optimization for leads and budget …….

Target Audience for Google Analytics and AdWords Combo Course:

Any digital marketing professional interested in target marketing for quick leads with high conversion potential or the business owners interested in real time demographic performance of their websites are good to do this course.

Growth Prospects after Google Analytics and AdWords Combo Certification Course:

The five days ‘Google Analytics and AdWords Combo’ training delivers the combine benefits of ‘Introduction to Google Analytics’ and ‘Introduction to Google AdWords’ certification courses. It is the most sought after basic qualification for any digital marketer. The marketing professionals with Goggle certification get better payouts and more job opportunities because the majority of businesses recognize the importance of Goggle for online marketing.  

Google Analytics and AdWords Combo Certification Course Outline

We at Microtek Learning provide comprehensive five days ‘Google Analytics and Google AdWords Combo’ certification course training in virtual, classroom, instructor- led in class and instructor- led online modes for individuals, groups and corporate to deliver the benefits of two separate courses - ‘Google Analytics’ and ‘Google AdWords’ through the one:

Part1: Google Analytics:

  • Google Analytics Implementation
  • Google Analytics accounts management
  • Goals, funnels, and filters Configuration
  • The configuration of monitoring and alerting
  • Website traffic analysis
  • Behavior and conversion Analyzation

Part2: Goggle AdWords

  • Fundamentals
  • Search Network
  • Display Advertising
  • Video Advertising
  • Mobile Advertising
  • Overview of Adwords

 

Prerequisite for Google Analytics and AdWords Combo Course Training: 

Students need to be experienced with student Microsoft Office, Web browser, Google Docs etc.

 

FAQs for Google Analytics and Adwords Combo Certification Course Training

Q: What are the benefits that I will get after learning Goggle Adwords skills?

Goggle Adwords works faster than the SEO, increases brand awareness in the target community, taps more customers through Gmail, reconnects your website with potential buyers and measures your website’s performance on real time basis; all these benefits support you to plan and manage your marketing strategy better. 

Q: What are the benefits that I will get after learning Google Analytics skills?

Almost all the businesses rely upon Google Analytics to plan, assess and improve the marketing strategies for competitive gains. The free to use tool provides insights in to the behavior of visitors as well as it helps you identify the +ve and –ve aspects of your website in terms of clicks, links, content, visiting period etc.

Q: Is the Google Analytics a must have skill for digital marketing?

Yes, it is the base of digital marketing planning. The provided information helps you formulate your marketing strategy.

Q: Is the Google Analytics and Adwords Combo Certification Course beneficial for small business owner also? 

Yes, it is highly beneficial for the small business owners who can't afford large size marketing team but want to proceed with strategic low cost marketing.