Introduction to Google AdWords Training

This technical course teaches you the right ways to set up your Google AdWords accounts and the theories behind more profitable online advertising, including keyword introduction, how to utilize them efficiently, and how to enhance quality score.

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Course Overview

Introduction to Google AdWords Training exposes you to Google AdWords and all its essential features.

It is a comprehensive guide that not only provides you with in-depth knowledge but also prepares you for the Google AdWords certification exam.

With this course, your understanding of Google AdWords will improve, and you will learn how to run successful online campaigns according to your business objectives.

You will get to know the most effective advertising strategies to market your products and services and build brand awareness.

It teaches you the best methods to boost your website's traffic and the most popular ways to retarget your previous website visitors.

Mode of Training

🏫 Classroom 💻 Live Online 🧪 Blended 👨‍👩‍👧‍👦 Private Group

What you will learn

Administration of AdWords through AdWords Editor.
Optimizing Campaigns.
Extending and managing Adwords accounts.
Determining the performance of campaign.
Implement advanced features of Google Adwords.
How to create display network campaign.
How to create product list campaigns.
Learn about adwords extensions for effectual campagins.
Configuration of target location and languages.
Managing of budgets and bidding.
Reporting and analyzing the campaign performance.
How to create new account on Google Adwords.
How to create Ad campaigns.
How to optimize keywords for PPC campaigns.
How to write efficient ads for campaigns of Google Adwords.

Who Should Attend This Course?

The training is intended for market professionals having basic fundamental skills of end-user computing who are going to manage and create running PPC search campaigns, reporting and optimizing the campaigns in Google Adwords.

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📘 Introduction to Google AdWords Outline

Create and Navigate the Google AdWords Account Structure
Configure and Manage Account Alerts and Notifications

Plan an AdWords Campaign
Create Campaigns and Configure Campaign Settings
Create and Configure Ad Groups, Ads, and Keywords

Select Keywords in AdWords
Research Keywords with the Google Keyword Planner
Research Keywords Online
Configure Ad Groups and Keywords

Review Google Ad Policies
Write High-Quality AdWords Ads

Review Your Campaign and Adjust Settings
Analyze and Optimize Ads
Create Reports in AdWords

Set and Manage Budgets
Set and Manage Bids

Configure Language Targeting
Configure Location Targeting

Enhance Ads with the Location Extension
Enhance Ads with the Call Extensions
Enhance Ads with the SiteLink Extension
Enhance Ads with the App Extension
Enhance Ads with Structured Snippets
Enhance Ads with the Review and Callout Extensions
Enhance Ads with Automated Extensions

Set Up a Google Merchant Account
Create a Shopping Campaign

Plan and Create a Display Network Campaign
Create an Ad with Ad Gallery
Target Campaigns
Target Devices

Configure Ad Scheduling
Create Dynamic Ads
Implement Keyword Insertion
Implement Ad Customizers
Implement Campaign Experiments
Configure Conversion Tracking

Link AdWords to Google Analytics
Measure AdWords Campaign Success
Analyze Campaign Performance in AdWords

Optimize Landing Pages for Quality Score
Optimize Bidding Performance
Optimize Budgets

Measure Conversions
Optimize for Conversions

Configure AdWords Editor
Import and Analyze Data

Manage Clients with My Client Center
Use the AdWords API

Still have questions?

Reach out to our learning advisors for personalized guidance on choosing the right course, group training, or enterprise packages.

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What You Get with Microtek Learning

Instructor-Led Excellence

✓ Certified Instructor-led Training
✓ Top Industry Trainers
✓ Official Student Handbooks

Measurable Learning Outcomes

✓ Pre- & Post-Training Assessments
✓ Practice Tests
✓ Exam-Oriented Curriculum

Real-World Skill Building

✓ Hands-on Activities & Scenarios
✓ Interactive Online Courses
✓ Peer Collaboration (Not in self-paced)

Full Support & Perks

✓ Exam Scheduling Support ^*
✓ Learn & Earn Program ^*
✓ Support from Certified Experts
✓ Gov. & Private Pricing ^*

Our Clients

For over 10 years, Microtek Learning has helped organizations, leaders, students and professionals to reach their maximum potential. We have led the path by addressing their challenges and advancing their performances.