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Google AdWords is an advertising tool based on the web which allows advertising on the Internet by individuals or organizations. It is the most used web advertising tool and operating on the Google's networks. it’s simple to start but is difficult to master. Google AdWords certification has many components that must work together for creating an effective ad campaign. Management of AdWords campaign involves constant monitoring, analysis, and refinement for improving the performance of the campaign.
You will be creating a Google AdWords account and then a campaign in both text and image ads, and target campaigns which are designed for the specific audience using advanced features of AdWords. You will be learning the refining and optimization in all aspects of your Google AdWords campaigns from ads, to keywords, bidding, and budgets. You will also get to learn to use advanced tools for managing AdWords accounts and data.