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Introduction to Google AdWords Training

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This technical course teaches you the right ways to set up your Google AdWords accounts and the theories behind more profitable online advertising, including keyword introduction, how to utilize them efficiently, and how to enhance quality score.

  • Category : Google

Course Price : $1495 Per Participant

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Course Description

Introduction to Google AdWords Training exposes you to Google AdWords and all its essential features.

This technical course teaches you the right ways to set up your Google AdWords accounts and the theories behind more profitable online advertising, including keyword introduction, how to utilize them efficiently, and how to enhance quality score.

It is a comprehensive guide that not only provides you with in-depth knowledge but also prepares you for the Google AdWords certification exam.

With this course, your understanding of Google AdWords will improve, and you will learn how to run successful online campaigns according to your business objectives.

You will get to know the most effective advertising strategies to market your products and services and build brand awareness.

It teaches you the best methods to boost your website's traffic and the most popular ways to retarget your previous website visitors.

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experience experience
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Years of Experience

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What you will learn

  • green-tick Administration of AdWords through AdWords Editor.
  • green-tick Optimizing Campaigns.
  • green-tick Extending and managing Adwords accounts.
  • green-tick Determining the performance of campaign.
  • green-tick Implement advanced features of Google Adwords.
  • green-tick How to create display network campaign.
  • green-tick How to create product list campaigns.
  • green-tick Learn about adwords extensions for effectual campagins.
  • green-tick Configuration of target location and languages.
  • green-tick Managing of budgets and bidding.
  • green-tick Reporting and analyzing the campaign performance.
  • green-tick How to create new account on Google Adwords.
  • green-tick How to create Ad campaigns.
  • green-tick How to optimize keywords for PPC campaigns.
  • green-tick How to write efficient ads for campaigns of Google Adwords.

Who should attend this course?

The training is intended for market professionals having basic fundamental skills of end-user computing who are going to manage and create running PPC search campaigns, reporting and optimizing the campaigns in Google Adwords.

Schedules

Oops! For this course, there are currently no public schedules available. Clicking on "Notify Me" will allow you to express your interest.

For dates, times, and location customization of this course, get in touch with us.

You can also speak with a learning consultant by calling 800-961-0337.

Curriculum

  • Create and Navigate the Google AdWords Account Structure
  • Configure and Manage Account Alerts and Notifications
  • Plan an AdWords Campaign
  • Create Campaigns and Configure Campaign Settings
  • Create and Configure Ad Groups, Ads, and Keywords
  • Select Keywords in AdWords
  • Research Keywords with the Google Keyword Planner
  • Research Keywords Online
  • Configure Ad Groups and Keywords
  • Review Google Ad Policies
  • Write High-Quality AdWords Ads
  • Review Your Campaign and Adjust Settings
  • Analyze and Optimize Ads
  • Create Reports in AdWords
  • Set and Manage Budgets
  • Set and Manage Bids
  • Configure Language Targeting
  • Configure Location Targeting
  • Enhance Ads with the Location Extension
  • Enhance Ads with the Call Extensions
  • Enhance Ads with the SiteLink Extension
  • Enhance Ads with the App Extension
  • Enhance Ads with Structured Snippets
  • Enhance Ads with the Review and Callout Extensions
  • Enhance Ads with Automated Extensions
  • Set Up a Google Merchant Account
  • Create a Shopping Campaign
  • Plan and Create a Display Network Campaign
  • Create an Ad with Ad Gallery
  • Target Campaigns
  • Target Devices
  • Configure Ad Scheduling
  • Create Dynamic Ads
  • Implement Keyword Insertion
  • Implement Ad Customizers
  • Implement Campaign Experiments
  • Configure Conversion Tracking
  • Link AdWords to Google Analytics
  • Measure AdWords Campaign Success
  • Analyze Campaign Performance in AdWords
  • Optimize Landing Pages for Quality Score
  • Optimize Bidding Performance
  • Optimize Budgets
  • Measure Conversions
  • Optimize for Conversions
  • Configure AdWords Editor
  • Import and Analyze Data
  • Manage Clients with My Client Center
  • Use the AdWords API

    • Course Details

    • enroll enroll-green
      Enrolled: 1427
    • duration duration green
      Duration: 3 Days
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