Introduction to Google AdWords Training





Course Description

Introduction to Google AdWords Training exposes you to Google AdWords and all its essential features. This technical course teaches you the right ways to set up your Google AdWords accounts and the theories behind more profitable online advertising, including keyword introduction, how to utilize them efficiently, and how to enhance quality score.

It is a comprehensive guide that does not only provide you with in-depth knowledge but also prepares you for the Google AdWords certification exam. With this course, your understanding of Google AdWords will improve, and you will learn how to run successful online campaigns according to your business objectives. You will get to know the most effective advertising strategies to market your products and services and build brand awareness. It teaches you the best methods to boost your website's traffic and the most popular ways to retarget your previous website visitors.

Who should attend this course?

The training is intended for market professionals having basic fundamental skills of end-user computing who are going to manage and create running PPC search campaigns, reporting and optimizing the campaigns in Google Adwords.

What you will learn

  • Administration of AdWords through AdWords Editor.
  • Optimizing Campaigns.
  • Extending and managing Adwords accounts.
  • Determining the performance of campaign.
  • Implement advanced features of Google Adwords.
  • How to create display network campaign.
  • How to create product list campaigns.
  • Learn about adwords extensions for effectual campagins.
  • Configuration of target location and languages.
  • Managing of budgets and bidding.
  • Reporting and analyzing the campaign performance.
  • How to create new account on Google Adwords.
  • How to create Ad campaigns.
  • How to optimize keywords for PPC campaigns.
  • How to write efficient ads for campaigns of Google Adwords.

With Microtek Learning, you’ll receive:

  • Certified Instructor-led training
  • Industry Best Trainers
  • Official Training Course Student Handbook
  • Pre and Post assessments/evaluations
  • Collaboration with classmates (not available for a self-paced course)
  • Real-world knowledge activities and scenarios
  • Exam scheduling support*
  • Learn and earn program*
  • Practice Tests
  • Knowledge acquisition and exam-oriented
  • Interactive online course.
  • Support from an approved expert
  • For Government and Private pricing*

* For more details call: +1-800-961-0337 or Email:

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For many years, Microtek Learning has been helping organizations, leaders, and professionals to reach their maximum performance by addressing the challenges they are facing.

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I was sceptical at first whether to enrol with Microtek Learning or not, however, I am glad that I did- I got everything that was promised (maybe more). The trainer was very patient and knowledgeable and with his effort and mine, I was able to clear the exam with ease! Keep up the good work everyone.



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I was recommended the ITIL 4 Foundation course by an IT professional who had completed the same course at Microtek Learning. The training gave me a thorough understanding of service management that I felt I could take back to my job as an IT Project Management and apply it to improve the value of products and services.

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Course Details

  • Duration: 3 Days
  • Enrolled: 1427
  • Price: $1495
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