Introduction to Google AdWords Training




Per Participant

Course Description

Introduction to Google AdWords Training exposes you to Google AdWords and all its essential features. This technical course teaches you the right ways to set up your Google AdWords accounts and the theories behind more profitable online advertising, including keyword introduction, how to utilize them efficiently, and how to enhance quality score.

It is a comprehensive guide that does not only provide you with in-depth knowledge but also prepares you for the Google AdWords certification exam. With this course, your understanding of Google AdWords will improve, and you will learn how to run successful online campaigns according to your business objectives. You will get to know the most effective advertising strategies to market your products and services and build brand awareness. It teaches you the best methods to boost your website's traffic and the most popular ways to retarget your previous website visitors.

Who should attend this course?

The training is intended for market professionals having basic fundamental skills of end-user computing who are going to manage and create running PPC search campaigns, reporting and optimizing the campaigns in Google Adwords.


Oops! For this course, there are currently no public schedules available. Clicking on "Notify Me" will allow you to express your interest.

For dates, times, and location customization of this course, get in touch with us.

You can also speak with a learning consultant by calling 800-961-0337.

What you will learn

  • Administration of AdWords through AdWords Editor.
  • Optimizing Campaigns.
  • Extending and managing Adwords accounts.
  • Determining the performance of campaign.
  • Implement advanced features of Google Adwords.
  • How to create display network campaign.
  • How to create product list campaigns.
  • Learn about adwords extensions for effectual campagins.
  • Configuration of target location and languages.
  • Managing of budgets and bidding.
  • Reporting and analyzing the campaign performance.
  • How to create new account on Google Adwords.
  • How to create Ad campaigns.
  • How to optimize keywords for PPC campaigns.
  • How to write efficient ads for campaigns of Google Adwords.


  • Create and Navigate the Google AdWords Account Structure
  • Configure and Manage Account Alerts and Notifications
  • Plan an AdWords Campaign
  • Create Campaigns and Configure Campaign Settings
  • Create and Configure Ad Groups, Ads, and Keywords
  • Select Keywords in AdWords
  • Research Keywords with the Google Keyword Planner
  • Research Keywords Online
  • Configure Ad Groups and Keywords
  • Review Google Ad Policies
  • Write High-Quality AdWords Ads
  • Review Your Campaign and Adjust Settings
  • Analyze and Optimize Ads
  • Create Reports in AdWords
  • Set and Manage Budgets
  • Set and Manage Bids
  • Configure Language Targeting
  • Configure Location Targeting
  • Enhance Ads with the Location Extension
  • Enhance Ads with the Call Extensions
  • Enhance Ads with the SiteLink Extension
  • Enhance Ads with the App Extension
  • Enhance Ads with Structured Snippets
  • Enhance Ads with the Review and Callout Extensions
  • Enhance Ads with Automated Extensions
  • Set Up a Google Merchant Account
  • Create a Shopping Campaign
  • Plan and Create a Display Network Campaign
  • Create an Ad with Ad Gallery
  • Target Campaigns
  • Target Devices
  • Configure Ad Scheduling
  • Create Dynamic Ads
  • Implement Keyword Insertion
  • Implement Ad Customizers
  • Implement Campaign Experiments
  • Configure Conversion Tracking
  • Link AdWords to Google Analytics
  • Measure AdWords Campaign Success
  • Analyze Campaign Performance in AdWords
  • Optimize Landing Pages for Quality Score
  • Optimize Bidding Performance
  • Optimize Budgets
  • Measure Conversions
  • Optimize for Conversions
  • Configure AdWords Editor
  • Import and Analyze Data
  • Manage Clients with My Client Center
  • Use the AdWords API
  • With Microtek Learning, you’ll receive:

    • Certified Instructor-led training
    • Industry Best Trainers
    • Official Training Course Student Handbook
    • Pre and Post assessments/evaluations
    • Collaboration with classmates (not available for a self-paced course)
    • Real-world knowledge activities and scenarios
    • Exam scheduling support*
    • Learn and earn program*
    • Practice Tests
    • Knowledge acquisition and exam-oriented
    • Interactive online course.
    • Support from an approved expert
    • For Government and Private pricing*

    * For more details call: +1-800-961-0337 or Email:

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    Course Details

    • Duration: 3 Days
    • Enrolled: 1427
    • Price: $1495
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