Introduction to Google AdWords Training

Name: Introduction to Google AdWords Training
Brand: Microtek Learning
Price: $1495
Rating: 4.6 (231 reviews)

Course Description

Introduction to Google AdWords Training exposes you to Google AdWords and all its essential features. This technical course teaches you the right ways to set up your Google AdWords accounts and the theories behind more profitable online advertising, including keyword introduction, how to utilize them efficiently, and how to enhance quality score.

It is a comprehensive guide that does not only provide you with in-depth knowledge but also prepares you for the Google AdWords certification exam. With this course, your understanding of Google AdWords will improve, and you will learn how to run successful online campaigns according to your business objectives. You will get to know the most effective advertising strategies to market your products and services and build brand awareness. It teaches you the best methods to boost your website's traffic and the most popular ways to retarget your previous website visitors.

Who should attend this course?

The training is intended for market professionals having basic fundamental skills of end-user computing who are going to manage and create running PPC search campaigns, reporting and optimizing the campaigns in Google Adwords.

What you will learn

Administration of AdWords through AdWords Editor.
Optimizing Campaigns.
Extending and managing Adwords accounts.
Determining the performance of campaign.
Implement advanced features of Google Adwords.
How to create display network campaign.
How to create product list campaigns.
Learn about adwords extensions for effectual campagins.
Configuration of target location and languages.
Managing of budgets and bidding.
Reporting and analyzing the campaign performance.
How to create new account on Google Adwords.
How to create Ad campaigns.
How to optimize keywords for PPC campaigns.
How to write efficient ads for campaigns of Google Adwords.

With Microtek Learning, you’ll receive:

Certified Instructor-led training
Industry Best Trainers
Official Training Course Student Handbook
Pre and Post assessments/evaluations
Collaboration with classmates (not available for a self-paced course)
Real-world knowledge activities and scenarios
Exam scheduling support*
Learn and earn program*
Practice Tests
Knowledge acquisition and exam-oriented
Interactive online course.
Support from an approved expert
For Government and Private pricing*

* For more details call: +1-800-961-0337 or Email: info@microteklearning.com

Our Clients

For many years, Microtek Learning has been helping organizations, leaders, and professionals to reach their maximum performance by addressing the challenges they are facing.

300+ enterprise clients
100,000+ professionals trained
Service 70 of the Fortune 100
96% of our clients would recommend us

Our Awards

Curriculum

Module 1: Creating a Google AdWords Account

Create and Navigate the Google AdWords Account Structure

Configure and Manage Account Alerts and Notifications

Module 2: Creating Ad Campaigns

Plan an AdWords Campaign

Create Campaigns and Configure Campaign Settings

Create and Configure Ad Groups, Ads, and Keywords

Module 3: Optimizing Keywords

Select Keywords in AdWords

Research Keywords with the Google Keyword Planner

Research Keywords Online

Configure Ad Groups and Keywords

Module 4: Writing Ads in Google AdWords

Review Google Ad Policies

Write High-Quality AdWords Ads

Module 5: Analyzing and Reporting Campaign Performance

Review Your Campaign and Adjust Settings

Analyze and Optimize Ads

Create Reports in AdWords

Module 6: Managing Bidding and Budgets

Set and Manage Budgets

Set and Manage Bids

Module 7: Targeting by Language and Location

Configure Language Targeting

Configure Location Targeting

Module 8: Enhancing Campaigns with Ad Extensions

Enhance Ads with the Location Extension

Enhance Ads with the Call Extensions

Enhance Ads with the SiteLink Extension

Enhance Ads with the App Extension

Enhance Ads with Structured Snippets

Enhance Ads with the Review and Callout Extensions

Enhance Ads with Automated Extensions

Module 9: Creating Product Listing Campaigns

Set Up a Google Merchant Account

Create a Shopping Campaign

Module 10: Creating a Display Network Campaign

Plan and Create a Display Network Campaign

Create an Ad with Ad Gallery

Target Campaigns

Target Devices

Module 11: Implementing Advanced AdWords Features

Configure Ad Scheduling

Create Dynamic Ads

Implement Keyword Insertion

Implement Ad Customizers

Implement Campaign Experiments

Configure Conversion Tracking

Module 12: Measuring Campaign Performance

Link AdWords to Google Analytics

Measure AdWords Campaign Success

Analyze Campaign Performance in AdWords

Module 13: Optimizing Campaigns

Optimize Landing Pages for Quality Score

Optimize Bidding Performance

Optimize Budgets

Module 14: Optimizing for Conversions

Measure Conversions

Optimize for Conversions

Module 15: Managing AdWords with the AdWords Editor

Configure AdWords Editor

Import and Analyze Data

Module 16: Managing and Extending AdWords Accounts

Manage Clients with My Client Center

Use the AdWords API

REVIEWS ON OUR POPULAR COURSES

I was sceptical at first whether to enrol with Microtek Learning or not, however, I am glad that I did- I got everything that was promised (maybe more). The trainer was very patient and knowledgeable and with his effort and mine, I was able to clear the exam with ease! Keep up the good work everyone.

MARTIN

TORONTO, CANADA

I'm really impressed with the storytelling skills of the instructor. She makes the session exciting by keeping things simple and easy to understand.

Prince N.

Texas

I was recommended the ITIL 4 Foundation course by an IT professional who had completed the same course at Microtek Learning. The training gave me a thorough understanding of service management that I felt I could take back to my job as an IT Project Management and apply it to improve the value of products and services.

Marsh George