18756 Stone Oak Park Way, Suite200, San Antonio TX 78258 USA
100 Queen St W, Brampton, ON L6X 1A4, Canada
country flagUnited States
share button

Introduction to Google Analytics Training

What Introduction to Google Analytics training is all about?

Introduction to Google Analytics Training is designed to help individuals develop a better understanding of all the features of Google Analytics. This technical course teaches you the right ways to leverage Google Analytics features more effectively to enhance your business. Our enterprise training program is ideal for organizations and companies. It is integrated towards online marketers, web analysts, web designers, and general business minded people.

This training contains the fundamentals of web analytics and web metrics. It will give you comprehensive knowledge of the work structure of Google Analytics, and you will also learn general web analytics methodologies ideal for different types of websites. This course covers everything from setting up Google Analytics profiles and accounts to learning the critical capabilities and access management techniques. After completing this training program, you will have complete knowledge regarding Google Analytics, which will increase your credibility and help you pass the Google Analytics Certification exam.


Contact us to customize this class with your preferred dates, times and location.
You can call us on 1-800-961-0337 or Chat with our representative.

What are the course objectives for Introduction to Google Analytics training?
  • How to optimize the website.
  • How to setup Google Analytics and management of accounts.
  • How to configure goals, filters, monitor, alert and funnels.
  • Conversions analysis, Website traffic, behavior and users.
  • How to setup Google Webmaster account.
Who should attend Introduction to Google Analytics training?

This course is intended for digital marketing professional having in-depth interest of target marketing for high conversion potential, quick leads and owners involved in real time demographic performance of the users’ ad website behavior to enroll for this training.

What is the course outline for Introduction to Google Analytics training?
  • 1. Implementing Google Analytics
  • a). Overview of Google Analytics
  • b). Create a Google Analytics Account
  • c). Tag Your Pages
  • 2. Managing Google Analytics Accounts
  • a). Configure Google Analytics Settings
  • b). Manage Multiple Accounts, Views, and Properties
  • 3. Configuring Goals, Funnels, and Filters
  • a). Configure Goals
  • b). Configure Funnels
  • c). Configure Filters
  • 4. Monitoring and Alerting
  • a). Monitor Real-Time Reports
  • b). Manage Dashboards
  • c). Manage Intelligence Alerts and Reports
  • 5. Analyzing Website Traffic
  • a). Analyze Traffic with Audience Reports
  • b). Analyze Traffic with Acquisition Reports
  • 6. Analyzing Behavior and Conversions
  • a). Analyze Data with Behavior Reports
  • b). Analyze Data with Conversion Reports

Goggle Webmaster Tools report about the search engines interaction with your website, while, Google Analytics reports about the behavior of website users.

Google Webmaster itself is a set of Google SEO tools that provide data and configuration control for the website. Understanding Google Webmaster Tools is the key asset for SEO professionals and digital marketers, because, it helps the professionals to have a quick glance over keywords, crawl errors, links etc.

Yes, without understanding to use both the free Goggle tools, you can't get quick insights into the behavior of website and visitors. And without knowing both these metrics, you can't optimize on page SEO parameters.

Yes. The gained skills will help you know your customers more and to list the products according to their search rating. By using the provided insights, you can plan marketing to target the particular segment of potential buyers.

2 Days | $ 995
  247 Ratings

1632 Learners

Get In Touch

Are you being sponsored by your employer to take this class?
* I authorize Microtek Learning to contact me via Phone/Email